Kashish Film Festival

Kashish is a queer film festival based in Mumbai which has

a great cause and idea but also a dire need of rebranding.

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I based the whole brand on working with the form of the letters. I wanted to use the idea of a spectrum of identities, sexualities, and so much more making it free flowing, almost fitting into one another, inspired by the LGBTQIA+ community. However, on the other hand, we still have a long way to go, barriers to cross and restrictions to break, which I showed through a pattern of interactive mazes.